Difference makes the DIFFERENCE
The quality of the term, "QUALITY" is often quoted in informal way, thus reducing the 'quality of QUALITY., just like, using 'great' for very little activity, thus loosing the real sense of the word GREAT.
Quality is a way of life than just an activity that runs professionals. Quality is achieved by living, not just by metrics and measurements.
therefore, Quality is "what you are ready to do for...?"
than "what the customer is ready to pay for...?"
Be inquisitive to Quality and earnest to Implement, which devours non-value added activities, leaving only VALUE in the system.
Thus the 'End Objective' is realised, where Organisation turns
into a VALUE System than a white elephant.